Your AI product sells into institutions
that will ask.
Annual renewal required to maintain standing
What NAIC reviews
before registering
an AI product.
NAIC does not review marketing materials. It reviews the product. The claims it makes, the governance infrastructure behind it, the data practices it runs on, and the safety profile it carries.
Registration is annual. A product that changes materially after registration must notify NAIC. A product that does not renew is removed from the registry. Institutions that rely on the registry to make procurement decisions need to know that the listings are current.
Product claims verification
NAIC reviews what the product claims to do against documentation of what it actually does. Unsupported claims are flagged in the assessment. Approved products have claims that have been independently verified.
AI governance and safety documentation
Bias testing methodology, failure mode documentation, human oversight protocols, and incident response procedures. The absence of any of these is itself a finding.
Data privacy and security practices
How the product handles user data, institutional data, and training data. What data is retained, where it goes, and under what conditions it is shared or used to retrain models.
Ethics and responsible deployment framework
Whether the company has a documented ethics framework for how the product is deployed, updated, and monitored in production. Frameworks that exist only on paper are evaluated differently than those with documented enforcement.
Material change notification requirement
Registered products must notify NAIC of any material changes to the product's function, data practices, or governance infrastructure. Failure to do so results in registry suspension.
The designation in three
real situations.
"We're evaluating AI tools for our institution."
"Does this AI product meet our governance requirements?"
"Document your AI governance practices."
"Why should we choose your product over the alternative?"
Three levels.
One registry.
Each tier reflects the scope of NAIC's review and the level of access granted within the NAIC ecosystem. All three require annual renewal. Products that do not renew are removed from the registry.
NAIC Registered
- NAIC Commercial Registry listing
- NAIC Registered seal
- Product safety baseline review
- Claims documentation assessment
- Eligible to respond to NAIC institution RFPs
- Written registry assessment on file
NAIC Verified
- All Registered benefits
- Priority placement in registry searches
- Active referral to NAIC-accredited universities
- Full governance and safety review
- Data privacy and ethics framework assessment
- Eligible to bid on university platform contracts
- Detailed verification report issued
NAIC Approved
- All Verified benefits
- Direct referral to NAIC corporate commission members
- Named in NAIC recommended vendor communications
- NAIC Approved designation in all co-branded materials
- Input into NAIC commercial AI standards development
- Quarterly regulatory briefings
From submission
to registry.
Product Documentation Submission
NAIC Technical and Governance Review
Assessment Report Issued
Registry Listing Published
Get your product
into the registry.
Products that register in the founding period are listed as founding registry members. The institutions making procurement decisions now are NAIC-governed institutions. Being in the registry when they look is the only thing that matters.
The registry is being built now. The products in it when it opens are the ones that get found first.